This is a simple definition of CRM.Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.
When people talk about CRM, they are usually referring to a CRM system, a tool that helps with contact management, sales management, productivity, and more.
A CRM solution helps you focus on your organization’s relationships with individual people — including customers, service users, colleagues, or suppliers — throughout your lifecycle with them, including finding new customers, winning their business, and providing support and additional services throughout the relationship.
Who is CRM for?.A CRM system gives everyone — from sales, customer service, business development, recruiting, marketing, or any other line of business — a better way to manage the external interactions and relationships that drive success. A CRM tool lets you store customer and prospect contact information, identify sales opportunities, record service issues, and manage marketing campaigns, all in one central location — and make information about every customer interaction available to anyone at your company who might need it.
With visibility and easy access to data, it’s easier to collaborate and increase productivity. Everyone in your company can see how customers have been communicated with, what they’ve bought, when they last purchased, what they paid, and so much more. CRM can help companies of all sizes drive business growth, and it can be especially beneficial to a small business, where teams often need to find ways to do more with less.
Benefits of using MacQuills CRM software.
- Enhanced relationships with customers.– Accounting system is the main component of each system in this category and the one you should be looking for first when choosing a reliable solution. What we have in mind by ‘accounting’ is general ledger, fixed assets, accounts payable & receivable, and bank reconciliation.From prospect to lead to customer, their journey is captured in the CRM. These insights put you in a better position to recognize people, their needs, and how your business can work for them.
- Lesser data entry.– CRM lets you automate mundane tasks like creating leads from signup forms and sending welcome emails to new leads. Spreadsheets demand data entry; CRMs minimize it.
- Better communication.– The CRM system becomes a single source of truth for every member in your team. No information gaps, no back-and-forth—the customer hears a consistent voice from your business.
- Healthier pipelines.– Being able to visualize your pipeline makes it easier for you to prioritize deals and pick them off diligently. As a result, your pipeline stays clog-free and you remain committed to the bottom line.
- Higher revenue.– Because you have a well-rounded view of your customer at all times, you can cross-sell and up-sell at the right moments, with higher success rates. This also reduces the chances of attrition.
- More collaboration = a strong business.– Information in the CRM is useful not just for your sales team, but for marketing and support too. They can plan campaigns and respond to tickets better using sales context.
Essential features of MacQuills CRM system.
- Lead management.– With MacQuills CRM, you don’t have to sift through a lead list on your email client or a spreadsheet. You get a dedicated interface with a list of your leads.Every lead has a world of their own, and that’s what the MacQuills CRM system captures.
- Pipeline management.– MacQuills CRM systems have what is called a “visual sales pipeline” view. This is an overview of all your deals, grouped under different stages, and arranged like a pipeline. One look at this screen and you know where you should start for the day.
- Built-in phone.– MacQuills CRM has built-in phone functionality, it means a lot of things. For starters, you don’t have to use separate telephony software to make calls. You also don’t need to integrate the CRM with call management applications.
- Email.– Switching between your email client and MacQuills CRM is a time sink. MacQuills CRM with which you can integrate your email—whether that’s Gmail, Office 365 or any other client—means you spend less time navigating between applications and have more time to think through the content of your emails.
- Reports.– MacQuills CRM understand that if you can’t measure your performance, you can’t improve it. And with all the data stored in CRM system, using it to generate reports is the next logical step. You can create different types of reports—deals closed this month versus last month, leads converted this quarter versus last quarter, and so on. It’s important to choose MacQuills CRM that offers flexibility.
- Automation.– In sales there are tasks you do on a loop. Like sending out invoice reminder emails. Or changing the status of deals from “Negotiation” to “Won.” All these actions are based on triggers—when the billing date is closer, for instance, you send the customer a reminder email. This trigger-action formula is the basis behind creating workflows in MacQuills CRM software. Workflows are automated tasks based on rules you define.