Social Media Optimization is essentially using social media as a catalyst to grow your company’s online presence. Where some companies tend to just set up a profile on Instagram, Facebook or Twitter to be where their customers are, SMO is about strategically creating, building and maximizing your social media plan to connect with your target audience.
SMO allows you to:
- Strengthen your brand
- Generate leads
- Get more visibility online>/li>
- Connect with your audience
Why SMO Is ImportantThe lines between social media marketing and search engine marketing are becoming increasingly blurred. In the past, the two were looked at as separate and distinct aspects of marketing. But the reality is that they’re more intertwined than you might think.
While getting 1,000 Tweets on an article won’t magically boost your rankings on Google, social media marketing and SEO are both stronger together. One survey found 50% of companies that aren’t succeeding with SEO aren’t integrating social media marketing. Aside from that, the benefits of social media marketing have been well documented. If you want a solid overall approach to online marketing, you need a healthy balance of SEO and SMO.
While they’re not exactly the same, there are a lot of lessons social media marketers can learn from SEOs to better optimize for social media.